
Every theater production requires a team of people – producer, playwright, director, actors, crew -- to bring it to fruition. As a publicist, I am particularly fond of graphic designers and the work they do. These behind-the-scenes heroes are vital to a show. The images they create are the first ones an audience member sees, and often, the reason an audience member chooses to see the show. The show’s graphic sets the audience expectation for the piece.
Think about it. What would hit TV show
Glee be without its bold, vibrant graphics? Or blood-soaked vampire drama
True Blood without its current onslaught of posters?
Like these TV shows, Ground UP is extremely lucky to have an amazing graphic designer on board. One of the company founders, Wade Dansby has designed Ground UP’s graphics since day one. He and producing artistic director Kate Middleton have been friends for over a decade, and they work incredibly well together.
Let’s take a look at a few of the magical posters Wade has created with Ground UP Productions:
2005 – The House of Yes by Wendy MacLeod. The play about a Jackie O-loving woman and her twisted family received the collage treatment. Wade says, “
The House of Yes was notable because Kate and I came up with the concept together as we do on many graphics, but then she cut out many of the pieces from magazines and then I put it all together, adjusted it to work and added all the Typography. It was definitely the most collaborative of all our graphics.”
2006 – Pump Boys and Dinettes Conceived and Written by John Foley, Mark Hardwick,Debra Monk, Cass Morgan, John Schimmel, and Jim Wann. Wade says, “This graphic is literal. Images of gas pump and diner, filtered to make them look good together and as if it were a hot southern summer's day with heat emanating off the asphalt. As well the Gas station sign altered to be the show title. Jim Wann suggested we use Gasso as the brand name as that is what they used on their original graphics. Had a lot of fun adding the rust on the sign with the creator names.”
2007 – The People vs. Mona by Jim Wann and Patricia Miller. Ground UP presented the New York premiere of this down home ensemble musical to great critical acclaim in the summer of 2007. Wade says, “I really enjoyed coming up with the concept to make illustrations with an outsider art style ... and then creating all the different ensemble characters. It also created excellent marketing opportunities with tee shirts, individual character posters and other items. I was thrilled that Samuel French asked to license the graphics for future productions.”
2007 – Baby with the Bathwater by Christopher Durang. This biting comedy gets the whimsical duck treatment. Audience members were also treated to a free rubber duckie. One was placed on every seat in Manhattan Theatre Source before the start of each performance. Wade says, “I like this one too. I must give some credit to the director, Kevin Connell. He suggested using a rubber duck with a Pepto pink background. I found the right duck, with the eyes looking up and added the falling brick and typography.”
2009 – Barefoot in the Park by Neil Simon. Ground UP produced a stellar, environmental revival of Neil Simon’s classic play about a newlywed couple. What Wade says about the graphic, “Its style is rooted in the silkscreen 2 color poster art of the 1960's. It is simple light and fun. I even made the colors slightly off register and transparent to approximate the faux silkscreen look”
To see all of Ground UP's graphic art and to learn about previous productions, visit our
website.